A useful perfume packaging brief

You do not need a finished dieline to start. You do need a shared understanding of the product and the constraints.

1. Describe the bottle, not only its capacity.

Share overall height including the cap, the widest base dimensions, the bottle profile and filled weight. Include a photograph from the side and front where available. State the units and whether the measurements describe the product or the box.

2. Separate the quantities.

List expected pieces for each bottle size, artwork and fragrance. Total collection volume may not meet a minimum for each distinct SKU. If quantities are not decided, say so.

3. Explain the experience.

Does the customer lift a lid, slide a tray or open a gift set? Include what you like about a reference box and what you want to change. A reference is a starting point, not an instruction to reproduce a protected design.

4. State arrival expectations.

Provide a destination and a target arrival date. Allow sampling, approval, production, transport and a buffer to be evaluated separately.

5. Ask for a defined next step.

Indicate whether you need a feasibility discussion, quotation or sample plan. A first reply should identify missing information and the next decision.